What Will You Learn In This Course?

Choosing the 802 Introduction to Marketing course will help you complete the NZIM Certificate in Management, as it is a List A paper.

An organisation, regardless of its size, and whether it is a commercial enterprise or a not-for-profit enterprise, must market to survive. The manager who doesn’t know about marketing or how to manage marketing more often than not hinders the organisation from reaching its goals.

Knowing about marketing means that the manager, when selling to customers, can tailor

• what type of product and/or service the organisation needs to provide
• how the organisation should deliver the product or service
• what price the product or service should be sold at
• how the customer should be communicated with about the product or service

For businesses involved in providing a service, a manager who understand marketing also understands

• the relationship between ‘presence’ of the organisation and its market
• how all people who work in the organisation influence the customer
• how the organisation’s processes affect its marketing

Knowledge of the marketing function, therefore, is crucial to all managers.

As a graduate, you will be desirable for these reasons:

• You will be able to create a marketing plan for a selected product or service.
• You will be able to include a good understanding of the key marketing concepts in this marketing plan.
• You will be able to form a strategy and identify and justify an appropriate marketing mix.
• You will be able to describe how this marketing plan can or will be implemented, including timelines, priorities, awareness of contingencies.
• You will be able to evaluate and review the marketing plan, as well as the management of financial factors.

In this course you will develop marketing skills for the workplace by analysing different marketing approaches and applying them. After completing this course you will understand the key marketing concepts and what is important for efficient and effective marketing. These are precious tools that are vital to a successful career.